May/104
The trouble with “Stacking” your business
I’ve been thinking a lot lately about attempting to create a business that’s a “viral stack”. I first read about “Viral Stacking” in the book, Viral Loop, by Adam Penenberg.
One of the examples given in the book is basically that Ebay was growing incredibly virally, and then Paypal came along with a much needed service and piggy-backed their viral growth. Youtube & Flickr did the same thing with Blogs & Myspace – creating a service that bloggers & myspacers needed. The same sort of thing happens with all the social games out there like Farmville and Mafia Wars built on top of Facebook.
So, now you get the idea…
Some service is growing at lightning speed, you provide a service that’s needed by their customer base, and viola – you’re growing at lightning speed too.
I’ve been thinking about creating something that would ride on top of Clickbank, in much the same way. Even though the growth of Clickbank is not “at lightning speed” as compared to Facebook, Twitter, or Ebay (back in the day); it still has good steady growth and a hungry hungry affiliate base.
And then a few things happened to some of my friends in the last week…
o Paypal has been limiting and even shutting down some companies accounts. It feels like the Paypal of 7 or 8 years ago. I’m not exactly sure of what the pattern is – but I think it’s a backlash from the higher refund rates on higher ticket products that a lot of info product sellers are seeing now because of the recession.
o Ning has thrown out their ‘free’ model. (Funny, Ning was an example given in both the book “Free” by Chris Anderson and “Viral Loop” mentioned above.) A friend of mine had an info product that basically “stacked” on top of Ning – but it was heavily reliant on the fact that Ning had a free model. Oops – back to square one.
o Yesterday, Twitter announced a big change in their API in relation to advertising that will drastically effect a company that I personally use and recommend called Sponsored Tweets as well as others with similiar business models.
o Plus, I’ve recently had a hacker attack us through an exploit in a piece of software that I’ve built my current business on top of.
Believe me, I know these things can happen…
On the flip side, it’s awesome to be able to ride on top of another company’s success, too. I think the benefits far outweigh the risks in this case. But let this be a warning to you (as well as to me) when you try to stack your business on top of another company. They can, and most likely, will change the rules on you at some point.
It’s best to go into the relationship with a ‘white hat’ on and, more importantly, with open eyes as to what the risks might be if the rules change on you.
I’d be interested to know what you. Please comment if the rules have ever been changed on you by another company in such a way that it’s effected your business.
UPDATE May 26
Oh the Irony: Today my PayPal account was ‘limited’ – they want a business license from me. I’m sure I’ve provided them everything they could possibly ask for in the past. I guess they’re just doing a yearly sweep or something. Don’t have much money in there right now… Didn’t do a launch recently… So, can’t think of what it might be other than ‘random’.
May/101
Why God made Moms
Ya know… With all this social media now-a-days (Twitter, Facebook, Google Buzz, Blogging, etc etc etc), I was just thinking the other day “OMG, who forwards jokes in email anymore?”. Isn’t it so much easier to just click a button on comment on blog post instead?
Apr/103
Lovin’ the Philippines so far
Well, since last I posted, I’ve hired 6 guys in the Philippines to work with us on a contractor basis. Really great guys … well, actually, one of them took another job already programming android applications. Ah well. But the other guys are looking to be pretty kick ass web developers and one up and coming video editor. Should be interesting.
Why the Philippines, you ask?
Well, first of all I needed a lot of low-cost contract workers for my “YourInstantSite” business. I was pretty much planning on just hiring an Indian or other already established Development Company; but as I did my due diligence “the Philippines” kept coming up.
I heard thru the grapevine that Joel Peterson, Mark Joyner, and John Reese all have been taken to hiring people out of the Philippines. But the straw that broke the camel’s back was my buddy, “Magic Ryan”, who pretty much runs “Rich Jerk Enterprises” - referred me to John Jonas and his services ReplaceMyself.com (affiliate link) & OnlineJobs.ph (which you get when you join ReplaceMyself). Totally kick ass service — RM wasn’t exactly catered to me and what I do since it teaches you to hire article writers and virtual assistants … and I’m looking for more of a web development team… Ryan told me he was super sold on the Philippines himself – but others love it because they speak American English so fluently, have a really good work ethic, and actually like working for Americans — they’re proud to do so.
It hasn’t been super easy – it’s a bit of a pain in the ass to hire people to be honest with you – and it looks like I need to hire another 3 or 4 people at this point as well. But the bottom line is they’re well trained, highly affordable, and have been great to work with so far.
Oh, also, people have asked me how I’m doing towards my goal of $10,000,000 this year is looking. Well, I guess it depends on how you count it to be honest with you. But if I were to be honest, the way I’m counting it, my company is no where close. But like I said before, I don’t really care that much. I’m looking for a lifestyle not a magic number. I think I’ll be very happy with a million or so in profits this year (yes, I mean ‘profits’ as in ‘net to harris’). My original goal was like $2,000,000 in gross revenue. We’ll on a good path to hit that, will have to pick up speed a bit … the $10M was based on some things happening that I don’t think will happen at this point and I’m not willing to push like Michael Dell or Bill Gates to grow that fast.
I’m not wholly willing to admit that to myself. I mean the meglomaniac in me is screaming to take over the world. But if I can just SEE THE WORLD on a nice recurring income, I’ll be pretty happy. I’m totally jazzed about my current business model. We have over 2000 paying customers and the goal is about 10,000 which I totally think we can hit 30-40,000 in the course of a year. It’s tough for me to just focus on one business – thankfully, this particular business allows for some variety within the confines of ‘just one business focus’.
I know you probably don’t know WTF i’m talking about. If you’re curious – feel free to comment and I’ll get into it a little deeper. Basically, my company is becoming a specialized web development house with an awesome whitelabel service providing ‘instant sites’ and ’sitebuilder type’ services to a very hungry market. I’m excited by it all and figured I’d stop in and at least tell you that I highly recommend working with people in the Philippines. Check out ReplaceMyself.com … use it, don’t use it … whatever. Even if you don’t use it – you can actually find people to work for you by posting a free ad in Craigslist (yes, they service the Philippines now and plenty of good people there know about it.)
Peace,
Harris
Mar/100
10 Reasons I Hate Frank Kern
Alright…without any fanfare, here’s the 10 reasons I *hate* Frank Kern,
- He makes more money than anyone else (and especially me)
- He did a launch with Tony Robbins for goodness sake
- His freakin’ video quality is SO good now
(Go look at his latest one here: http://improfits.com/10reasons geezus, good quality *and* info) - He’s done some funny characters, can’t I be the “character guy” all alone???
- I think he might be half-way decent at playin’ that guitar now
- He lives on the beach, I live in the valley
- DAMN HIM! His videos are like short films from a Hollywood producer now – http://improfits.com/10reasons
- He’s got a full head of hair and I’m bald (even if I didn’t shave what’s left)
- Smokin’ hot wife (well, I’ve got one of those too)
- Did I mention that I’m really getting freakin’ jealous of his video quality?
Whatever – here’s List Control, in all it’s glory.
Screw it, what can I say?
Jan/101
The One True Way to Success
Someone asked me today what I thought the “one way” to affiliate marketing success was… They said they liked what they saw in what I’ve taught in the past. So, they figured they’d reach out and see if I could give them advice on the “one affiliate marketing training course” I would recommend.
Here’s my honest answer:
Thanks for the compliment. Honestly, I’m not going to recommend “one thing”. The truth of the matter is – for me and others – success has been a matter of trial and error. In order to improve your situation you have to do three things:
1) Relate 2) Repeat 3) Reframe
Relate = finding a program, a business model, a project, a mentor, or a group that you RELATE to – that makes sense to you – that you likeRepeat = repeating habits that will lead to your success based on whichever program you’re in from aboveReframe = as you have little successes, you begin to reframe your mind from someone who says “I am a marketing loser” to “I kick ass at marketing”.
At first glance, your handwashing site looks like crap. But what I’ve learned is that what a site LOOKS LIKE has nothing to do with how much potential it has to make money. Plus, you say you’re making money wiht it – that’s great. The one direction I would go in if I were you would be to expand upon the success you’re already having. Add more side-niches to the handwashing concept … find other ways to build that out and monetize it more. Try a more professional looking version of it.
You say you want to do affiliate marketing? Okay, that’s great. Go do it. You’re smart enough to have put a site together and get a little success going, you’ll be smart enough to come up with a plan to put into place and try a lot of the tactics that are out there.
The “RELATE” side of the three “R”’s above is really a search. Trial and Error. Allow yourself to try stuff that makes sense and follow it to the letter … but then if it doesn’t work, that doesn’t make you a loser – it just means you found something that didn’t work for you. (And I would apply it to the niche you’re already in, too, btw.)
Hope this helps ya out a bit – I know it’s not exactly what you’re looking for – but truly there is no “on size fits all” program for success. You have to find your own way.
Jan/101
When I grow up … I wanna be like my mommy
After it was graded and the child brought it home, she returned to school the next day with the following note:
Dear Ms. Davis, I want to be very clear on my child’s illustration. It is NOT of me on a dance pole on a stage in a strip joint. I work at Home Depot and had commented to my daughter how much money we made in the recent snowstorm. This drawing is of me selling a shovel. Mrs. Harrington
Dec/091
Dec 10 EURUSD – PAT Software, a little confused
Asking Martin Cole for a little advice re: the above trade. He usually doesn’t answer here on my blog – but on his own blog which you can reach at the above link.
Harris
Dec/092
Dec 8 2009 GBPUSD Forex
It’s getting late, so I just wanted to put this up real quick.
67 Pips from my 2nd attempt to trade with PAT Software. (I coulda got over 90 if I didn’t have such an itchy trigger finger – you’ll see what I mean in the video.) If you’re interested in Forex trading, I highly recommend LearningToTrade.com (and if you click on the link to the left, it will even give me credit for referring you).
Let me know what ya think – or if you’ve got any questions
Harris
Dec/090
Dec 2 EURUSD Forex Chart
I’ve wanted to do this for a long time …
I’m beginning to learn to trade Forex. I’ve found an incredible mentor named Martin Cole and I highly recommend him.
Hope y’all don’t mind – I’m going to put a forex chart up here from his software (it’s called PAT software). If you’re interested, click on Martin’s name or PAT software. Disclosure: Yes, it’s an affiliate link. However, I would never recommend anything I don’t believe in — especially when it comes to something as sensitive and risky as trading or investing.
My guess is you won’t know what the heck I’m talking about in this chart. That’s okay – you can learn a bunch more by going to Martin’s Site. He has a bunch of free info and a great course that I’ve already been through. Highly recommend him (I have done some deep research on this — the robots, the signals, the systems — they’re all bullsh*t. I’ll tell you why later.)
Much more to come later. Let me know if you’re interested by commenting, okay?
Harris

